Senior Salesforce Consultant

### **Strategy \& Transformation** Geneva #### **About the job** **We Dream. We Do. We Deliver.** At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world\-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu’s legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences. We’ve been named a global “Leader” by top industry analyst firms in categories as wide\-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. **You will have to:** * Lead consulting projects focused on enhancing capabilities for clients in the CRM Domain * Leading the development of digital transformation strategies and concepts. * Taking responsibility for significant project components and contributing to larger initiatives. * Advising clients on their digital roadmap and identifying value generation opportunities. * Acting as a mentor for junior consultants and analysts. * Developing recognized expertise in multiple relevant technologies or topics. * Managing business backlog items and driving prioritization through value generation. * Acting as a subject matter expert in client pitches and business development activities. * Conducting requirements engineering and creating functional specifications for solutions based on platforms like Adobe, Salesforce, Microsoft Dynamics \& Sitecore. * Documenting and managing functional/non\-functional requirements through various techniques. * Defining and enhancing industry\-specific business processes. * Supporti