Digital Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing! Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best\-in\-class software and payment solutions that empower small and medium\-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward\-thinking company that values growth, excellence, and the success of our clients. We are seeking a results\-driven Digital Marketing Specialist to strategize, execute, and optimize paid advertising campaigns across major digital platforms, including Facebook, Instagram, Google, TikTok, and other emerging channels. This role is pivotal in driving brand awareness, lead generation, and revenue growth through data‑informed digital marketing initiatives. The ideal candidate is highly organized, creative, and analytical bringing a broad skill set across PPC, SEM, and social media advertising, with a strong passion for performance marketing and continuous optimization. **Preferred candidate will be Texas\-based, with availability for monthly to quarterly meetings in Austin.** **Key Responsibilities** * Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels * Develop and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI * Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness * Conduct keyword research, audience segmentation, and A/B testing to refine campaign performance * Collaborate with creative, content, and product teams to align marketing objectives and