SEO Specialist, Marketing Activation

Ready to shape the future of search and make fashion discoverable for millions of customers worldwide? Join our award-winning SEO Operations team as an SEO Specialist, where you’ll support key search optimization workstreams and play a key role in delivering H&M’s global organic search strategy, working on one of the most ambitious SEO programmes in the industry. In this role, you’ll translate business priorities into impactful SEO initiatives, driving visibility and performance across multiple markets, combining traditional SEO with AI-driven innovation to stay ahead in a rapidly evolving landscape. You’ll conduct audits, optimize content, and collaborate closely with creative, tech, and media teams to deliver a seamless, customer-centric experience across search touchpoints. Based at our vibrant Stockholm Head Office, you’ll be part of a dynamic team working on exciting global projects. Perfect for someone who loves combining analytical thinking with a business mindset. WHAT YOU WILL DO As part of our global SEO team, you will: Support the SEO roadmap for strategic SEO initiatives related to ecommerce SEO and lead workstreams which shape how fashion consumers discover H&M online. Conduct SEO Audits, including areas such as keyword research, content gap analysis, information architecture, onsite content optimization and internal linking to maximize visibility and business performance of our ecommerce store. Support stakeholders from other teams to ensure that wider company initiatives are implemented in an SEO-friendly way, and present business cases of recommendations. Support AI search projects, including Answer Engine Optimization (AEO) and GEO-targeted strategies, ensuring that we stay ahead in delivering personalized, localized, and intelligent search experiences. As part of the SEO Operation team, you will work closely with the SEO Lead, SEO Strategist and fellow SEO Specialists to deliver results. WHO YOU ARE 3+ years of experience in a dedicate