Search Engine Marketing - SEO - Analyst

**American Family Care (AFC)** Founded in 1982 with a single location, American Family Care (AFC) pioneered the concept of non\-emergency room care, providing treatment for injuries and illnesses in a convenient, lower\-cost setting. Headquartered in Birmingham, Alabama, AFC has grown into the nation’s leading provider of accessible healthcare, with more than 400 company\-owned and franchised centers across the United States, caring for over 3\.5 million patients annually. **Role Summary** ================ American Family Care is hiring an SEO Analyst/Junior Manager to help drive organic performance across one of the largest urgent care platforms in the country. This is a dual\-function role sitting at the intersection of SEO execution and marketing analytics, ideal for someone who’s equally comfortable pulling rank data as they are building a weekly performance report for senior leadership. The majority of your time (roughly 60–70%) will be spent on SEO program management, reporting into AFC’s Performance Marketing leadership. The remainder supports the CMO directly with analytics, reporting, and data\-driven business intelligence. **What You’ll Do** *SEO Program Management (60–70%)* * Serve as the primary day\-to\-day liaison with AFC’s SEO agency, managing deliverables, timelines, and performance accountability * Partner with the digital team to prioritize and advance technical SEO enhancements, including site architecture, crawlability, page speed, and schema * Work with franchise owners and their local marketing agencies to align on local SEO best practices, citation consistency, Google Business Profile health, and market\-level organic performance * Monitor keyword rankings, organic traffic trends, and local search visibility across AFC’s location portfolio * Develop and maintain SEO reporting dashboards and communicate performance insights to stakeholders * Identify gaps and opportunities across national and local organic presence and tran