Commercial Finance Executive

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together! British American Tobacco Sweden has an exciting opportunity for a Marketing Finance Executive in Malmo We are looking for a Marketing Finance Executive to join our expanding team. The role will provide proactive commercial insights and transparency of marketing decisions for effective resource allocation across the entire value chain, covering Revenue and Investment side of Marketing Finance for both Combustibles and New Categories for Sweden market as well as Niconovum business in the Nordics. As an important bridge between our Finance and Marketing functions, you will be responsible for providing financial analysis to ensure that commercial decisions conducted by the business are taken objectively, and in full awareness of the financial implications. Reporting to the Senior Marketing Finance Manager, you will also work closely with peers and senior stakeholders in our Nordics Finance, Marketing, CORA and Legal teams. As a trusted business advisor, you will play a key role challenging and supporting the business to improve overall performance. The position is based in our Sweden head office in Malmo. Your key responsibilities will include: Develop high‑quality business cases to support strategic and operational decisions, providing clear financial insights, scenario modelling, and investment recommendations. Own and manage the full marketing budget cycle, including planning, forecasting, tracking performance, and ensuring spend governance across channels and initiatives. Act as a trusted Commercial Finance Business Partner to Marketing, Sales, and cross‑functional teams, driving financially sound decision‑making and challenging assumptions where needed. Lead and support projects related