WordPress Web Design and SEO Contractor

**About the Project** Custom Patch Hats is seeking an independent web design contractor to support ongoing improvements to our WordPress website. We are looking for a professional with experience designing and optimizing high\-performing websites that improve user experience, support organic search visibility, and contribute to business growth. **Scope of Services** Examples of projects may include: * Designing and building landing pages, product pages, and website content within WordPress * Improving website usability, navigation, and conversion performance * Implementing SEO best practices, including metadata, internal linking, image optimization, and content structure * Ensuring responsive functionality across desktop and mobile devices * Conducting website reviews and identifying opportunities for improvement * Providing recommendations regarding website design, performance, and user experience **Desired Experience** Contractors should demonstrate experience with: * WordPress website design and development * SEO fundamentals and on\-page optimization * Website performance and user experience best practices * Independently managing projects and meeting deliverable timelines Helpful but not required: * Avada Theme and Fusion Builder * HTML/CSS knowledge * Google Analytics, Google Search Console, SEMRush, or similar tools * E\-commerce or product\-focused websites **Project Structure** This engagement will be structured as an independent contractor relationship. Work will be assigned on a project\-by\-project basis, with scope, timelines, and deliverables mutually agreed upon before work begins. Occasional in\-person project discussions may be requested in the Raleigh area when beneficial to project execution. **Proposal Submission** Please provide: * Portfolio and relevant work samples * Examples of WordPress websites you have designed or maintained * Summary of experience with WordPress, Avada, and SEO * Preferred hourly rate * Typical availability