Associate Marketing Manager, Search Engine Marketing

### **Description** This position is ideal for mid\-level digital marketing professionals to join the performance marketing team as an Associate Marketing Manager, SEM, owning and optimizing paid search initiatives across key platforms. Partnering with cross\-functional teams including analytics, CRM, product, and creative, you will drive performance through data\-driven campaign execution, testing, and continuous optimization. This role is critical in delivering high\-quality leads, improving conversion performance, and scaling paid search impact across consumer journeys. ### **Role expectations** * Manage and optimize paid search campaigns across platforms such as Google Ads, SA360, and Microsoft Advertising. * Execute keyword, audience, bidding, and ad copy strategies to improve campaign performance. * Monitor budgets, pacing, and spend allocation to ensure efficient investment and performance delivery. * Conduct search query analysis, negative keyword management, and account optimization reviews. * Partner with creative and content teams to test and improve ad messaging and landing page performance. * Support product launches, seasonal campaigns, and promotional initiatives through paid search activation. * Optimize campaigns to drive qualified leads, consultation bookings, and downstream conversions. * Track and report on key performance metrics including CPA, CPC, CTR, conversion rate, impression share, and ROAS. * Develop dashboards and reports to communicate campaign performance and business impact to stakeholders. * Analyze performance data to identify trends, opportunities, and areas for optimization. * Translate data insights into actionable recommendations for stakeholders. * Partner with analytics teams to ensure accurate tracking and consistent reporting. * Support A/B testing initiatives across campaigns, audiences, and landing pages. *