Senior Data Analyst - Advanced Analytics

Cpm

Chicago, IL (Hybrid workplace)

Hybrid 2026-06-24

Announced salary

$90,000 - $128,000

Low

$87K

Median

$114K

High

$151K

Market in Chicago · BLS OEWS 2025

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Job description

<div class="content-intro">About Chicago Public Media Chicago Public Media is one of the nation’s largest local nonprofit news organizations. Home to WBEZ 91.5FM, the Chicago Sun-Times, and Vocalo. Chicago Public Media reaches more than 3.3 million people weekly across broadcast, print, and digital platforms. As a mission-driven organization, we aspire to be the most trusted news source Chicagoans turn to for understanding the people, events, and ideas shaping our community. Chicago Public Media is a 100% community-funded newsroom powered by nearly 97,000 members whose support makes our journalism possible. This sustained community investment helped drive nationally recognized work in 2025, including 29 awards from esteemed organizations, including the Public Media Journalists Association, the Edward R. Murrow Awards, and the National Association of Black Journalists. We believe independent journalism is essential to a healthy democracy and that access to objective, fact-based news is a right for every citizen. We serve the public interest by creating diverse content that informs and enriches our community, supported by a dedicated staff of approximately 250 professionals. For more information, please see the Chicago Public Media<a href="https://www.wbez.org/annual-report-2024"> Annual Report</a>.  </div>The Opportunity We are looking for a Senior Data Analyst, Advanced Analytics to help take our analytical work to the next level through statistical modeling, forecasting, experimentation, and predictive analytics. In this role, you will lead advanced analytical projects that help the organization better understand what drives audience loyalty, newsroom engagement, membership conversion, retention, and revenue. You will improve existing propensity modeling work, develop audience scoring and segmentation approaches, build forecasting and cohort-based analyses, and identify the behavioral signals that matter most across the audience and membership funnel. This role is not purely about technical skills. The right candidate will understand the role of journalism in civic life and be able to work thoughtfully with editorial teams. They should be comfortable partnering with journalists and editors to frame good questions, interpret findings responsibly, and apply data in ways that support human judgment.   General Responsibilities <ul> <li style="font-size: 12pt;">Lead advanced data analysis and modeling projects that connect audience behavior, editorial engagement, product experiences, and membership outcomes.</li> <li style="font-size: 12pt;">Partner closely with teams across the organization to define high-value questions, identify meaningful metrics, and translate findings into action items. </li> <li style="font-size: 12pt;">Help editorial teams understand audience behavior in ways that are useful, responsible, and grounded in journalistic goals, distinguishing between surface-level traffic and deeper signals of loyalty, habit, trust, and audience value.</li> <li style="font-size: 12pt;">Build and improve predictive models, audience scores, segmentations, forecasts, and cohort analyses that help teams better understand behavior across the audience funnel and long-term audience value.</li> <li style="font-size: 12pt;">Support a stronger experimentation and measurement culture by advising on test design, evaluating results, and applying statistical methods such as causal inference where appropriate.</li> <li style="font-size: 12pt;">Develop reusable datasets and workflows that make advanced insights easier to apply across teams. </li> <li style="font-size: 12pt;">Translate model outputs and statistical findings into clear recommendations and tools. </li> <li style="font-size: 12pt;">Identify opportunities where more sophisticated analysis, modeling, or data science methods can improve decision making and organizational outcomes.</li> </ul>   Qualifications <h3>Required</h3> <ul> <li style="font-size: 12pt;">Strong SQL skills and experience working with messy and large datasets </li> <li style="font-size: 12pt;">Experience with survival analysis, causal inference, propensity modeling, regression, classification, clustering, or time series forecasting a plus.</li> <li style="font-size: 12pt;">Experience with BigQuery or similar cloud data warehouses.</li> <li style="font-size: 12pt;">Experience with A/B testing and experimental design.</li> <li style="font-size: 12pt;">Experience with data visualization tools and dashboarding.</li> <li style="font-size: 12pt;">Proficiency in Python or R for data analysis and modeling a plus</li> <li style="font-size: 12pt;">Experience building and applying predictive models in real-world settings a plus</li> <li style="font-size: 12pt;">Strong foundation in statistics, including experimentation (A/B testing) and interpreting results</li> <li style="font-size: 12pt;">Experience working with user-level behavioral data (pageviews, sessions, event data)</li> <li style="font-size: 12pt;">Ability to communicate results clearly and influence decisions</li> <li style="font-size: 12pt;">Interest in exploring how AI can support analysis and improve internal workflows</li> <li style="font-size: 12pt;">Ability to partner effectively with journalists, editors, and other editorial stakeholders, including translating data into useful insights without reducing editorial work to simple traffic optimization.</li> <li style="font-size: 12pt;">Ability to define metrics, document assumptions, and communicate data limitations clearly to stakeholders.</li> </ul> <h3>Preferred</h3> <ul> <li style="font-size: 12pt;">Experience in media, publishing, nonprofit, or subscription-based organizations</li> <li style="font-size: 12pt;">Experience defining schemas and building governed, model-ready datasets that support reproducible analysis, and enable reliable reporting</li> <li style="font-size: 12pt;">Familiarity with Google Analytics</li> </ul>   Reporting and Collaboration This role reports to the Audience Analytics Manager and works collaboratively across Chicago Public Media, including editorial leadership, product, membership, marketing, and circulation teams.   Compensation The expected pay range for this position is $90,000 - $128,000 per ANNUM. Chicago Public Media provides pay ranges representing its good faith estimate of what the organization reasonably expects to pay for a position.  The pay offered to a selected candidate will be determined based on factors such as (but not limited to the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographical location, and external market pay for comparable jobs.  <div class="content-conclusion">Working at Chicago Public Media At Chicago Public Media, we care deeply about our employees as we know attracting, developing, and growing talent is key to our success and enhancing our impact.   Our culture is one where collaboration, diversity of ideas, and innovation are encouraged.  We value colleagues who will enhance our culture by bringing new ideas, divergent experiences, and talents to our dynamic workplace. At Chicago Public Media we believe dedication to a great workplace includes supporting our employees and their families. As a result, we provide a broad and generous benefits package for employees at hire and in the years to come. Our benefits include a competitive salary and benefits package which includes medical, dental, vision, vacation, holidays, life insurance, disability coverage, retirement savings, and a commuter benefits plan. Chicago Public Media is an Equal Opportunity Employer and we actively seek and welcome people from all backgrounds, orientations, and life experiences to join our team.   The essential functions described above are not all-inclusive and are not intended to create any contractual or other legal commitment. Chicago Public Media may change the content or format of this job at any time in its sole and exclusive discretion without notice.</div>

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