Digital Marketing Specialist

<h2><strong>Digital Marketing Specialist</strong></h2><p>We are looking for a Digital Marketing Specialist to join our Nordic Knots team in Stockholm. We are searching for an experienced performance marketer with strong hands-on capability and a commercial mindset. You should be analytical, detail-oriented and motivated by driving profitable growth through structured testing, media optimisation and clear performance ownership.</p><p></p><h2><strong>The Role</strong></h2><p>As Digital Marketing Specialist, you will play a central role in planning, executing and optimising digital campaigns that drive efficient customer acquisition and revenue growth. You will work closely with Growth, E-commerce and Creative teams to continuously improve media efficiency, creative effectiveness and full-funnel performance.</p><p>This role combines strategic campaign thinking with hands-on execution. You will take ownership of defined channel initiatives, contribute to testing frameworks and help scale performance marketing activity across key markets as Nordic Knots continues to grow.</p><p>This role reports to the Chief Growth Officer.</p><h2><strong>Your Responsibilities</strong></h2><p></p><ul><li><p>Plan, execute and optimise campaigns across performance channels including Meta, Google, Pinterest and programmatic platforms</p></li><li><p>Manage budgets and performance with a clear focus on profitability, GM3 contribution and blended efficiency targets</p></li><li><p>Develop and execute structured testing across creative concepts, audiences, bidding strategies and landing experiences</p></li><li><p>Analyse performance data and translate insights into clear optimisation actions and scalable growth opportunities</p></li><li><p>Collaborate closely with Creative teams to develop high-performing campaign concepts and ad formats</p></li><li><p>Support market expansion initiatives by adapting channel strategies, budget allocation and media mix</p></li><li><p>Work with E-commerce and CRM teams to improve funnel performance, acquisition efficiency and customer lifetime value</p></li><li><p>Ensure accurate tracking, attribution alignment and reporting consistency across platforms</p></li><li><p>Monitor performance marketing trends and identify new channels, formats and growth opportunities</p></li></ul><h2><strong>About You</strong></h2><ul><li><p>Degree in Marketing, Business, Analytics or a related field</p></li><li><p>Minimum 4 years hands-on experience working with paid digital marketing and performance media buying</p></li><li><p>Strong practical experience managing campaigns in Meta Ads Manager and Google Ads</p></li><li><p>Analytical mindset with confidence working in performance dashboards, attribution tools and data environments</p></li><li><p>Experience running structured testing programmes to improve campaign effectiveness and efficiency</p></li><li><p>Strong understanding of e-commerce funnels, attribution challenges and commercial performance KPIs</p></li><li><p>Highly organised and comfortable managing multiple priorities in a fast-moving environment</p></li><li><p>Experience working in premium consumer brands or high-growth DTC companies is a plus</p></li><li><p>Interest in interiors, design or lifestyle brands is a plus</p></li></ul><p></p><h2><strong>Nordic Knots</strong></h2><p>Nordic Knots was founded in 2016 by Liza Laserow, Fabian Berglund and Felix Berglund. We are a fast-growing direct-to-consumer Scandinavian interior design brand with the USA as the major market.</p><p>Nordic Knots was born from a culture of thoughtful design that lasts beyond seasons and trends. Fusing function and aesthetics with a Scandinavian sensibility, we craft timeless textiles for the modern home. We believe that great textiles are foundational and can transform a house into a harmonious home — framing the most beautifully curated lives.</p><p>The head office as well as the flagship store is located at Birger Jarlsgatan in central Stockholm. We have a constantly growing team in both Sweden and the USA.</p><h2><strong>What We Offer</strong></h2><p>We are a driven team with high ambitions and an entrepreneurial, open-minded culture where new ideas and initiatives are encouraged. At Nordic Knots, everyone plays a meaningful role in contributing to our continued growth.</p><p>We value diversity and inclusion and welcome applicants who bring different perspectives, experiences and ideas to our team.</p><h2><strong>Location</strong></h2><p>This position is based at our Stockholm headquarters.</p>