Senior Product Manager (m/f/d)

<p><span style="white-space:pre-wrap;">At FORMEL SKIN, we're at the forefront of revolutionizing dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've made significant strides, garnering support from some of Europe's most prominent health and consumer investors. Notably, in December 2021, we achieved a significant milestone by raising €30 million in Germany's largest health tech Series A round.</span><br><br><span style="white-space:pre-wrap;">To date, we've successfully provided over one million treatments to our patients. Our dynamic team is passionate, ambitious, and brings a wealth of experience from successful health and consumer tech ventures. Based in Berlin, a city known for its vibrancy, we're committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey.</span><br><br><span style="white-space:pre-wrap;">We’re looking for a </span><strong style="white-space:pre-wrap;">Senior Product Manager (m/f/d) </strong><span style="white-space:pre-wrap;"> to own and scale our acquisition and conversion rate optimization efforts across the funnel – from first landing page visit to checkout and beyond. This role is crucial for driving growth and ensuring that every touchpoint of our customer journey is optimized for clarity, trust, and impact.</span></p><p class="editor-module__paragraph___1NV1Z"><span style="white-space:pre-wrap;">You’ll bring </span><strong style="white-space:pre-wrap;">deep expertise in CRO, ecommerce funnels, and landing page optimization</strong><span style="white-space:pre-wrap;">, with a proven track record in industries like cosmetics, beauty, health tech, or other direct-to-consumer models.</span></p><p class="editor-module__paragraph___1NV1Z"><span style="white-space:pre-wrap;">You’ll be hands-on, highly self-reliant, and experienced enough to both </span><strong style="white-space:pre-wrap;">teach us new best practices and close current gaps</strong><span style="white-space:pre-wrap;"> in our CRO approach. You’ll work cross-functionally with Product, Design, Marketing, and Engineering to create meaningful improvements that directly impact revenue and customer experience.</span><br></p><p class="editor-module__paragraph___1NV1Z"><strong style="white-space:pre-wrap;">Your Responsibilities</strong></p><ul class="list-module__ul___3mQuP"><li class="list-module__list-item___1zGFR"><p><span style="white-space:pre-wrap;">Lead CRO initiatives across the entire funnel: landing pages, onboarding flow, basket, and checkout.</span></p></li><li class="list-module__list-item___1zGFR"><p><span style="white-space:pre-wrap;">Define hypotheses, design and run A/B tests, and systematically improve conversion rates.</span></p></li><li class="list-module__list-item___1zGFR"><p><span style="white-space:pre-wrap;">Collaborate with Product, Growth, Design, and Engineering to execute changes quickly and effectively.</span></p></li><li class="list-module__list-item___1zGFR"><p><span style="white-space:pre-wrap;">Develop and maintain a structured experimentation framework, ensuring statistical rigor and actionable insights.</span></p></li><li class="list-module__list-item___1zGFR"><p><span style="white-space:pre-wrap;">Analyze performance data to identify friction points, drop-offs, and opportunities for optimization.</span></p></li><li class="list-module__list-item___1zGFR"><p><span style="white-space:pre-wrap;">Bring a strong UX perspective: create smooth, trustworthy, and engaging experiences that convert.</span></p></li><li class="list-module__list-item___1zGFR"><p><span style="white-space:pre-wrap;">Act as a CRO expert within the company: upskill teams, share knowledge, and push for a culture of testing and learning.</span></p></li></ul><p class="editor-module__paragraph___1NV1Z"><br><strong style="white-space:pre-wrap;">Your Profile</strong></p><ul class="list-module__ul___3mQuP"><li class="list-module__list-item___1zGFR"><p><span style="white-space:pre-wrap;">5+ years experience in Conversion Rate Optimization, ideally in </span><strong style="white-space:pre-wrap;">ecommerce, cosmetics/beauty, or health tech</strong><span style="white-space:pre-wrap;">.</span></p></li><li class="list-module__list-item___1zGFR"><p><span style="white-space:pre-wrap;">Proven track record in </span><strong style="white-space:pre-wrap;">landing page optimization, funnel design, and basket/checkout improvements</strong><span style="white-space:pre-wrap;">.</span></p></li><li class="list-module__list-item___1zGFR"><p><span style="white-space:pre-wrap;">hands-on experience with </span><strong style="white-space:pre-wrap;">Shopify or similar commerce platforms</strong><span style="white-space:pre-wrap;">.</span></p></li><li class="list-module__list-item___1zGFR"><p><span style="white-space:pre-wrap;">Strong understanding of </span><strong style="white-space:pre-wrap;">UX, user psychology, and customer behavior</strong><span style="white-space:pre-wrap;">.</span></p></li><li class="list-module__list-item___1zGFR"><p><span style="white-space:pre-wrap;">Skilled in A/B testing tools, analytics platforms, and experimentation frameworks.</span></p></li><li class="list-module__list-item___1zGFR"><p><span style="white-space:pre-wrap;">High agency, self-starter mentality: you take ownership, move fast, and drive results.</span></p></li><li class="list-module__list-item___1zGFR"><p><span style="white-space:pre-wrap;">Excellent communicator with experience working in </span><strong style="white-space:pre-wrap;">cross-functional teams</strong><span style="white-space:pre-wrap;">.</span></p></li><li class="list-module__list-item___1zGFR"><p><span style="white-space:pre-wrap;">Fluent in English; German is a plus.</span></p></li></ul><p class="editor-module__paragraph___1NV1Z"></p><p class="editor-module__paragraph___1NV1Z" style="text-align:left;"><strong style="white-space:pre-wrap;">Why work with us?</strong></p><ul class="list-module__ul___3mQuP"><li class="list-module__list-item___1zGFR"><p><strong style="white-space:pre-wrap;">Drive growth across the customer journey: </strong><span style="white-space:pre-wrap;">As Senior Product Manager, you’ll optimize every touchpoint from landing page to checkout, running experiments that boost conversions, revenue, and trust. Collaborate across teams, lead testing initiatives, and shape the experience that turns visitors into loyal customers.</span></p></li><li class="list-module__list-item___1zGFR"><p><strong style="white-space:pre-wrap;">Benefits to perfectly fit you:</strong><span style="white-space:pre-wrap;"> every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours & a remote work allowance.</span></p></li><li class="list-module__list-item___1zGFR"><p><strong style="white-space:pre-wrap;">Building a great team together: </strong><span style="white-space:pre-wrap;">At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.</span></p></li></ul>