Senior Growth Marketing Manager

About the Company At Avaron, you get the security of permanent employment combined with the variety of working at different customers. We place specialists across everything from tech, IT and industry to project management and business support – and whatever the assignment, you have a consultant manager who is there for you and your development. About the Role You will shape the marketing engine for a growing IoT offering in a commercially driven and digitally mature environment. This role sits close to both marketing and sales, with a clear mandate to build a modern, data-driven setup that turns traffic into qualified leads and leads into business. You will work across the full customer journey, from positioning and go-to-market to content, landing pages and conversion. This is a strong opportunity for you if you enjoy building from scratch and want visible impact on growth, pipeline and commercial results. Job DescriptionYou will define and drive the marketing strategy for different parts of the IoT offering. You will identify target groups, map customer journeys and sharpen the value proposition. You will prioritize marketing initiatives based on expected business impact and sales potential. You will build and scale a digital demand generation and lead generation setup. You will optimize the flow from web traffic to leads and onward to sales. You will establish and develop relevant digital channels that support measurable growth. You will define what content is needed across the customer journey and set direction for production. You will create content yourself when needed, including web copy, landing pages, campaign material, email communication and presentation material. You will recommend structure, content and functionality for websites and landing pages to improve lead generation and conversion. You will drive CRO work through continuous testing, analysis and improvement. You will set relevant KPIs, follow up on traffic, leads, conversion and sales results,