Sales Manager

**Position Title:** Sales Manager **Reports to:** General Manager **Executive Summary** **Craft Massachusetts** is hiring a **Sales Manager** to lead sales for a statewide craft beer and spirits wholesaler. You will own the complete sales ecosystem: supplier relationships, annual planning, team performance, and field execution. You will translate company strategy into clear targets, hold people accountable, and deliver against volume and profit goals. You must be equally effective walking a retail floor with a sales rep as you are presenting business plans to national brand owners. You will earn the respect from your team and from suppliers by being direct, prepared, and credible. You will be measured on results, on the strength of the team you build, and on the leaders you develop beneath you. **The Right Person for This Role** You are curious by default. You ask questions to understand and improve, not to be performative. You are direct with your team and yourself. You are critical because honest assessment is the path to improvement. You assess your own decisions clearly and adjust when the evidence says you should. You are consistent. Your team knows what to expect from you. You admit when you are wrong, you learn, and you move forward. You do not need to be the smartest person in the room. You make the people around you sharper. People follow you because of who you are and how you lead. Not just your immediate team but the entire organization. **Responsibilities** Supplier Relationships and Strategic Partnerships Own day\-to\-day relationships with suppliers and brand partners. Build and execute annual business plans aligned with supplier objectives and company strategy. Communicate performance honestly, including underperformance. Negotiate marketing investments, pricing, and programming. Team Management and Leadership Lead a multi\-tier sales organization across the state. Hire, develop, retain, and exi