Web/SEO Analyst

**Description** **About the Role** ================== As Web \& SEO Analyst, you will serve as MyEyeDr.'s go\-to expert on digital analytics, search performance, and onsite behavioral intelligence. You'll own our end\-to\-end measurement framework—from data layer architecture through reporting and visualization—ensuring every team has the insight they need to make smarter decisions. Working closely with IT, Marketing, and external agency partners, you'll build and maintain the systems that connect traffic sources to patient outcomes, content engagement to conversion, and SEO health to business growth. In a rapidly evolving search landscape that now includes generative engine optimization (GEO) and answer engine optimization (AEO), your ability to develop forward\-looking measurement frameworks will be critical to keeping MyEyeDr. visible, competitive, and analytically ahead. This is a hybrid position with a minimum of two onsite days per week at our Vienna, VA or Raleigh, NC office. **You Will** ============ * Own MyEyeDr.'s Google Analytics implementation, ensuring accurate, complete, and trustworthy data across all digital properties—including tag governance, configuration, and ongoing QA in partnership with IT and our agency partners. * Partner with IT to design, implement, and maintain data layer events that capture meaningful onsite interactions, enabling granular behavioral analysis and ensuring measurement keeps pace with site changes and feature launches. * Own the conversion funnel—define it, measure it, interrogate it, and continuously improve it. Develop a clear understanding of how patients move from awareness through appointment booking, identifying drop\-off points and opportunities to optimize. * Map and analyze traffic sources across paid, organic, direct, and referral channels, providing clear attribution insights that inform channel investment and marketing strategy. * Lead the development of GA4 and Looker Studio dashboards