Digital Engagement Consultant

**Career Area:** Technology, Digital and Data**Job Description:** **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. We are excited to offer **an 18\-month fixed\-term** position in the Engagement and Acceleration Team. This team is a crucial part of Digital Adoption \& Customer Success organization that is responsible for driving dealer and customer Adoption, by: * Synchronizing processes, to ensure clear expectations for dealers and field reps, through collaborative partnership and education. * Acting as a bridge between Digital Product teams and DACS regional teams; bringing structure and discipline to products adoption and engagement. * Leading internal and Dealer\-facing engagement strategies to accelerate Product Adoption. * Providing strategic guidance on Digital capabilities requirements, driving Adoption, Engagement and delivering the best overall Customer Experience with our Digital products. What You Will Do: As the **Engagement Consultant** you will drive product adoption \& generate business outcomes ($ \+ Feedback) via Engagement/Marketing actions. Your main objectives will be: 1\. To develop the strategy \& lead the execution of Engagement Plans with CAT Product Teams \& Regional teams * Develop actions, map features releases and drive comprehensive engagement plans * Responsible to engage Regional Teams in Engagement plans * Execution: * Write, develop \& simplify messaging * Develop marketing journeys * Execute campaigns 2\. To lead Engagement, Marketing and Communications Projects * Launch marketing an