Head of SEM
addpeople • Göteborg, SE
8 positions available in Gothenburg. Automotive and manufacturing, ports and logistics, engineering, and services
addpeople • Göteborg, SE
adding PEOPLE AB • Göteborg, Västra Götalands län
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Digital marketing managers develop and execute online marketing strategies across channels like email, social media, content, and paid advertising. They analyze performance, optimize campaigns, and drive customer acquisition and engagement.
The median salary for a Digital Marketing Manager in Gothenburg is SEK 828,000 per year. The range is SEK 648K - SEK 1068K. (SCB 2025) Typical US salary range: $65K - $125K. In Europe: €50K - €85K. Cost of living in Gothenburg is moderate compared to other cities.
Automotive and manufacturing, ports and logistics, engineering, and services. An industrial and automotive hub with strong ports, engineering, and services hiring.
Top industries: Automotive & Manufacturing, Ports & Logistics, Engineering, Services.
Compact city with excellent tram network; most commutes under 30 minutes.
Digital marketing managers advance to senior manager, marketing director, or chief marketing officer roles; many specialize in specific channels or industries. Digital marketing in 2026 is increasingly AI-driven with generative AI creating content and predictive analytics personalizing campaigns at scale.
Present a specific campaign you ran with metrics—explain your strategy, optimization process, and ROI; show that you think in terms of business outcomes.
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