Retail Marketing Manager

As a Retail Marketing Manager you'll own the retail experience engine and shape how people experience Klättermusen wherever they meet us physically within our own retail stores and retail pop-ups. You'll translate our global campaigns into thoughtful retail experiences that invite people in, tell our story, and help them understand why our products exist. You will mindfully consider local tastes and habits of our customers to tailor retail marketing initiatives with maximum impact, collaborating with retail store staff and local community managers. This is a role for someone who enjoys connecting the details. Creative campaigns, visual merchandising, local community activations, retail events, product launches, store openings - they all need to feel like one coherent brand experience. You'll work across marketing, retail and commercial teams to ensure every retail touchpoint reflects the same care, clarity and Scandinavian mountaineering mindset that goes into every product we make. What You’ll Own Retail Marketing Strategy: Translate Klättermusen's brand marketing strategy into relevant retail specific marketing initiatives and tactics. Lead the retail brand marketing channel assignments every season. Retail campaign execution: Bring our seasonal campaigns to life across owned retail through windows, POS materials, in-store storytelling, new product launches and customer experiences. Retail experience: Continuously develop and improve our stores experience from campaign installations and product storytelling to events, signage and customer journeys. Project Leadership & Collaboration: Manage projects from brief to execution, including planning, production, rollout, and follow-up. Build strong relationships with internal teams and external partners. Store launches & key moments: Support new store openings, seasonal launches and major brand moments with integrated retail marketing plans. Cross-functional planning: Connect retail marketing with campaigns, digital chan