Copywriter, Picksy

**Job Title** Copywriter, Picksy**Job Description** **About The Position** The Copywriter will join the Picksy marketing team at People Inc. and will be responsible for the creation of all copy to market Picksy. This role requires someone who is fluent in direct response copywriting. They will craft high\-converting marketing messaging for a variety of channels, including but not limited to email, social, and onsite, with the goal of acquiring new users. The ideal candidate understands direct response fundamentals and knows that great copy starts with understanding the audience and the offer—not clever wording. You'll work closely with the marketing team, designers, and product to develop, test, and optimize messaging that increases acquisition, activation, and retention.This role will report to the Head of Marketing. **Your day\-to\-day:** * Write high\-performing direct response copy for all Picksy channels and assets, including website landing pages, ads, email, SMS, social, partnership placements, and onsite * Conceive, pitch, develop, and test new hooks and offers in messaging, including evergreen and timely ideas * Craft messaging and offers tailored to different audience segments and channels * Analyze campaign performance and iterate based on results * Collaborate with designers to ensure copy and creative work together effectively * Build and maintain a library of winning messages, headlines, offers, and customers insights * Identify messaging opportunities through platform insights and performance data **This position is hybrid in\-office.** **About The Team:** Picksy is a new product that helps shoppers save, track, and organize items they discover anywhere in their daily lives—all in one place. Users can save products from anywhere, organize and share collections, get deal alerts, and instantly save any item they want to come back to later with a text. **About The Positions Contributions:** **Weight** *%* **Accountabilities, Act