Business Analyst – Adobe DAM / CMS / Personalization

Overview: **Location:** Hybrid (Minnesota MN. or Colorado CO.)**Employment Type:** Full\-time Are you a **Business Analyst** who thrives at the intersection of digital experience, content, and technology? Trissential is hiring an experienced Business Analyst to join our client’s team and play a pivotal role in a large\-scale Adobe transformation initiative. This is a high\-impact opportunity to shape how digital assets, content, and personalization come together to deliver exceptional customer experiences. **What’s in It for You?*** **High\-Impact Work** – Be a key contributor to a large\-scale Adobe implementation and digital re\-platforming effort * **Cutting\-Edge Tools** – Work hands\-on with Adobe Experience Manager (AEM), Adobe Target, GA4, and modern CMS/DAM ecosystems * **Ownership \& Influence** – Your requirements and user stories will directly shape the solution architecture and user experience * **Collaborative Environment** – Partner with Product Owners, Developers, System Integrators, and business stakeholders in a true Agile setting * **Growth Opportunity** – Expand your expertise in DAM, CMS, integrations, and personalization at an enterprise level **Your Role \& Responsibilities*** Write high\-quality, customer\-focused user stories with strong acceptance criteria at scale * Gather and translate business requirements into clear, actionable functional specifications * Define DAM requirements including metadata schemas, taxonomy, workflows, renditions, and governance * Support asset and content migration initiatives including mapping, ingestion, and rights/usage attributes * Collaborate closely with Product Owner, Scrum teams, and Systems Integrators to drive delivery outcomes * Define requirements for CMS components, templates, and asset\-to\-page integrations * Capture requirements for Adobe Target personalization, A/B testing, and audience segmentation * Document website search requirements including indexing, filtering, relevancy, and faceting