Digital Marketing Automation, Specialist

John Hancock is seeking a **Digital Marketing Automation, Specialist** to execute and optimize product and brand marketing through scalable, data‑driven automation. This role supports the translation of marketing strategy into high‑quality campaigns, personalized journeys, and automated digital experiences, with a focus on supporting high‑priority business initiatives, including our long‑term care line of business and broader customer engagement strategy. Partnering closely with Product Marketing, Brand, Analytics, AI, and Technology teams, this role will deliver reliable execution, measurable outcomes, and personalized activation across enterprise platforms. The role requires strong technical acumen, disciplined operational thinking, and a strategic, creative eye for email design and customer experience, with hands‑on expertise in platforms such as Marketo. **Why this role matters:** This role supports the delivery of consistent, compliant, and personalized email‑led and digital communications at scale—advancing John Hancock’s marketing capabilities while maintaining strong performance measurement and operational rigor. **Position Responsibilities** ***Campaign Execution, Journeys \& Personalization*** * Execute the build, testing, deployment, and maintenance of automated product and brand marketing campaigns and journeys across email and digital channels, translating marketing requirements into workflows, segmentation, triggers, and dynamic content * Support audience activation and personalization using customer attributes and behavioral signals via Adobe Marketo, partnering with data and technology teams to leverage Adobe CDP, data lake inputs, and upstream systems; execute rule‑based and dynamic personalization and support testing and optimization ***Marketing Automation Platforms \& Integrations*** * Support day\-to\-day operations and administration of enterprise marketing automation platforms following defined standards and guidance, includin