Product Marketing Manager (AI-Native, Developer Community)

ROLE SUMMARY First Resonance is building the Factory OS for high‑consequence manufacturing. We’re looking for a Product Marketing Manager (Developer Community) to help our developer ecosystem grow — including engineers, technical operators, solutions teams, partners, and builders who extend, integrate, and advocate for our platform. This PMM will own the strategy and execution of developer community + developer marketing: from messaging and content to programs, events, advocacy, and measurable pipeline impact. The ideal candidate is AI-native and uses modern AI tooling to research, draft, iterate, measure, and scale. WHAT YOU’LL DO BUILD & LEAD DEVELOPER COMMUNITY PROGRAMS - Design and run a developer community strategy that grows awareness, engagement, and advocacy. - Launch community programs (office hours, working groups, champions/ambassadors, partner spotlights, community challenges). - Develop a community calendar across in‑person and virtual touchpoints (meetups, conference activations, webinars, roundtables). - Establish feedback loops that translate community signals into product, documentation, and roadmap inputs. OWN DEVELOPER MESSAGING & NARRATIVES - Craft clear, technical, developer-resonant positioning for our platform and key product areas (integrations, data, APIs, automation, AI features). - Maintain an opinionated point of view on where manufacturing software is going (agentic workflows, traceability, quality systems, modern data platform patterns) and translate that into content and talk tracks. - Create and continuously refine developer personas and journey maps (from first touch → activation → adoption → advocacy). CREATE HIGH-IMPACT DEVELOPER CONTENT - Produce developer-facing content: quickstarts, integration guides, best-practice playbooks, sample projects, release messaging, and technical blog posts. - Build “content systems” (templates, reusable outlines, distribution checklists, repurposing pipelines) to scale output without sacrificing accuracy. - Partner with Product/Engineering to turn product knowledge into assets that reduce friction and increase adoption. DRIVE ADOPTION AND REVENUE OUTCOMES - Define and measure funnel metrics for developer programs (activation, retention, advocacy) and connect them to downstream business outcomes (SQL/SQO influence, expansion, partner-sourced opportunities). - Build launch playbooks for developer-facing releases and integrations (announcement, docs, community amplification, enablement). - Collaborate with Sales, Solutions, and Customer Success on enablement assets tailored to technical buyers and champions. WHO YOU’LL WORK WITH - Product & Engineering (for roadmap, technical accuracy, launches) - Forward Deployed Engineering (for real customer workflows and field learnings) - Sales & RevOps (for pipeline impact, enablement, target-account programs) MINIMUM QUALIFICATIONS - Experience in product marketing, developer marketing, community, or technical marketing. - Track record building communities and/or developer programs that drive measurable engagement and business impact. - Strong writing and storytelling skills for technical audiences (engineers, builders, operators). - Comfortable collaborating deeply with technical teams and translating product capabilities into developer-friendly value. - Strong project management and ability to run cross-functional programs end-to-end. “AI-NATIVE” REQUIREMENTS (CRITICAL) You don’t just “use AI” — you operate differently because of it: - You have a repeatable workflow for AI-assisted research, synthesis, writing, editing, and iteration (while maintaining factual accuracy). - You can build lightweight automation around content production and distribution (prompt libraries, templates, evaluation checklists, repurposing pipelines). - You use AI tools to instrument and analyze performance (content effectiveness, community engagement signals, attribution insights). - You have strong judgment about when AI helps and when human craft and technical validation are required. PREFERRED QUALIFICATIONS (NICE TO HAVE) - Experience in hardtech / industrial / manufacturing / aerospace / defense / energy / robotics markets. - Familiarity with developer ecosystems: APIs, integrations, SDKs, docs, technical enablement, product-led growth. - Experience working with or marketing data platforms, workflow software, or AI-driven products. - Experience running conference activations, meetups, or ambassador programs in technical communities.